Question 3 2 out of 2 points _ is the notion of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities, all designed to entertain–and, of course, sell. Question 1 2 out of 2 points When it comes to innovation, the small business and entrepreneur: Question 2 2 out of 2 points Companies connect with their customers _ by supporting causes that are important to their customer base, taking exceptional care of their customers, and making it fun and enjoyable to do business with them.